“Why don’t…” is the first article I co-authored with Pau Rausell back in 1999 for the FOKUS/ACEI Joint Symposium in Viena (2000). It was an original idea from Pau regarding consumers’ preferences and why they were biased. I explain, why the hell everybody says YES when s/he is asked if reads?, whether if asked about porn everyone says NO!?. This situation he said was due to the fact of reputable vs embarrassing preferences. Well, in 2004 after some years we decided to retake the theme, and this (unpublished) article was born.
This thesis has some implications for marketing purposes, since some marketers think “customers don’t actually know what they want. In fact, when asked what they want they don’t say what they really want!!!” (most recently heard by me from Malcom Gladwell on Expomanagement 2006 here in Brazil). But my feelings are “is it just they don’t want to say what they really want because of this preferences duality???”. We’ll carry on our research.
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nPlenty of sorrow for failling to my word. I should’ve written this post yesterday, but “all my troubles seem so far away” that I slept on Sunday.
Brazilian queue, let’s see. The good thing there is they respect pregnants and senior citizens. I’m not saying they don’t do in Great Britain, though, just saying here in Brazil they give way!. The British queue I most remember is that one for checking in (everywhere): one queue leading to several desks, so no one felt angry when your queue tends to be the slowest one (usually mine!).
We queue here and there, our life is a queue, a long one, from birth to death. However, there’s this amazing set of tools, smartly named “queuing theory”, that helps us to manage our life, our supermarkets, banks, airports, supply chains, and so on. Thanks again OR!.
Fancy a Poisson distribution?.
Tags: queuing theory
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Loads of people will tell you there’s no such a Brazilian Queue, someone would say it’s a crowd!. I think after almost one year in this country I should be able to give an educated answer (actually a factual one since I’ve been suffering it a lot, really!). The real meaning of “Brazilian Queue” is “there’s no such one, but everyone knows when their turn is, but but but, beware because if you don’t realise I will take yours!. Then we step into the British Queue…, I’ll better tell you any other time, now it’s tea time.
PS I swear, I’ll carry on tomorrow.
Tags: queuing theory
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