Please let me have my minute of crazyness defending the profession, thinking of we are awesome.
We are ‘loco’ people, in the good sense (OR-junkies); we even think we should rule the world, for good; we are aware of every social group, even with matters for you don’t matter; we try to team play with other professionals, even when their ideas are far away from our optimisation ideas; we like to keep our proposals in an aseptic way, ideology-free; we look for the goodness; and a longer list…
But, at the end of the day, we’re like we’re just because we like it…, and enjoy it!. God bless the profession.
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I found about Innocentive (Innovation + Incentive) about a year ago when I bought the book Wikinomics.
The basics of the scheme are: I throw a glove and loads of you take it!, a company has a problem and "hires" loads of brilliant minds on the web, just rewarding the best solution. As you can imagine, it’s a cost-efficient way of having an outsourced R&D department (legal matters are really taken car of too).
For what to this blog matters is the good opportunities for OR-ers Innocentive has; sections like ‘Mathematics and Statistics’, ‘Computer Science and IT’, or even ‘Business and Enterpreneurship’, hold many challenges suitable for our profession.
So, let’s go for the money!!! and, of course, the thrill of solving world problems. 
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"But, as I have said before, nothing extraordinary is ever achieved through ordinary means."
Scott Belsky from Behance
http://blogs.openforum.com/2008/10/08/why-the-fall-of-wall-street-is-good/
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