I did previously talked about how hard was to be an economist, but trust me, it’s even harder to be an Operations Researcher.
Sometimes I even feel like Don Quixote, trying to explain even to other consultants how OR can improve operations, decision making, financial calculations, and how you can better eat your brunch (this was a joke though 
).
Anyway, thanks to the business cases from ScienceOfBetter.org and the articles from Analytics I can at least send them to digest little OR knowledge pills they can read on their own time. Not being evagelised by oneself probably will prove better method. However, I’ll keep trying to kill those giants (although they were windmills… powered thanks to OR… LoL).
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I would say Operations Research is about applying common sense… although upgraded by means of maths and technology.
Me
Something I wanted to say, just for the record.
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…in my professional, academic, and personal life, the more I think Operations Research can manage to sort out our operational, tactical, and strategic problems (call me cocky: ALL!).
Why don’t we see more intensive use of these tools and applications?:
1 – Lack of evangelism?; INFORMS is doing a good job though (by the way, kudos for the new website).
2 – Criticism to OR as something for geeks or lacking humanity?; recently I had to defend OR as being consistent both in a scientific and practical ways, having many many many successful applications).
3 – Fear to a technocracy?; be more fearful of an uncontrolled (company) democracy.
4 – Seen as expensive?; take a look to opportunity costs, total cost of ownership and, most important, the R.O.R. (Return on OR).
Anything I missed?.
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